We worked with Freshfish to define our brand strategy as well as the overall design and implementation of our brand for a number of years. Their collaboration went from redesigning our identity, product logos and our website to all of our key messaging and marketing collateral. Raul not only delivers what we ask, but he goes much further to help define our brand and ensures we have a unifying brand that speaks to our target audience across all mediums. He thinks of the important things we did not know about and asks the important questions. It is a pleasure to work with him and his team.
Raul and his team at Freshfish completely overhauled our company brand and helped us develop a clear strategy for our re-emerging business. Today, we still work closely with them and they have ensured our brand continues to evolve on all channels (from print to a strong online presence). Thanks to their deep understanding of our business and the markets we operate within we managed to stay edgy, ahead of our competition to keep our business growing internationally.
We used Freshfish for a refresh of our brand. Raul, as a strategist and creative director, took us through every stage from strategic planning, creative and implementation. He ensured that every decision we made and any new materials we produced remained rooted in the underlying brand strategy. The combination of creativity and strategy that Raul provides is incredibly rare and valuable.
Raul listens! He extracts the essence and develops ideas that are fresh, innovative and effective.
Raul has worked with us on several projects and no matter how loose our brief he has never shied away from undertaking to organise our initial ‘planning’ into a well designed piece that communicates deliberately and with simplicity our precise intentions. His initial project with us was a rebrand and over two years on the guidelines and branding that was created serves us incredibly well and ensures that we have a solid and beautiful foundation with which to work from.
In addition to this Raul is always a pleasure to work with and his willingness to really get inside the head of our customer and understand our very niche corner of the market has meant that he is an incredible asset to us to continue to work with.
Raul has the unique ability of extrapolating the truth out of people to identify their company’s brand in relation to their values. He does this through quiet, through listening and obviously through ‘getting’ what his client has said. Freshfish then turn this information into a visual story.
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